KC* Newspaper Rebrand

The updated KC* isn’t about newspapers or paper at all. It’s about community. Kansas City is built by the individuals that interact with it, and the KC* will be their voice. KC* addresses the millennial mindset directly through personalization, customization, connectivity, & participation. The involvement of millennials in this brand will further amplify the pride that people take in Kansas City, which will add to the city's already thriving culture. 

 
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KC* Responsive Web Design

 

KC* Brand Book